DES101 Assignment 1 Final Posters

The lamp once out

Cool stars enter

The window frame.

- Natsume Soseki

Soseki, N. (1994). Zen Haiku: Poems and Letters of Natsume Soseki (1st ed.). Weatherhill

Poster 1

This poster is a visual representation of the chosen Haiku using only geometric shapes and black and white colours. I created this poster using a non-digital technique by using a black marker on paper. I have used negative and positive space, proximity and salience to allow more attention to the white cube in the middle. The reason why I placed the focus slightly towards the right is that I also wanted to create asymmetry, which will cause the eye to lean more towards where I am intending. I got inspired from a sketch made by Anderson Carman and applied the use of lines onto my final design of Poster 1. The use of lines also created an illusion effect towards the centre room, and since I used thinner lines on the circle, it allowed more focus on the object. It was challenging to produce the final design as I was not used to using strictly geometric shapes and working with non-digital techniques. However, I am pleased with how the final result had turned out.

Poster 2

This poster is a movie poster of the chosen Haiku. I applied complementary colours to give more attention to the lights in the poster and also signify the colour yellow as the light in the sky. To visualise the Haiku into a movie poster, I had to think of a story behind the chosen poem. It was difficult at first, but I came to a result of a boy looking at the night sky filled with stars through the window. I went through various steps of adding and taking out the window frame and came to a final result of not using the frame in the final design. I am pleased with the result as the use of complementary colours allowed salience towards the main title which I had intended. Since using the digital technique was what I was used to, I managed to produce the idea for the poster quickly. I also incorporated proximity, alignment and contrast to the typography to give more emphasis to the title.

Poster 3

This poster is a storyboard of the chosen Haiku. I had to create a story within 12 frames which was difficult as I had to make sure that the story can be followed along by the viewer. I began with 3 key moments - setting the scene, developing the event, and the reveal or the twist. I already had an idea of the story while I was designing Poster 2, so I was able to sketch out a rough idea for the storyboard quickly. With less than a week to complete the design, I had to rush the process of creating the final storyboard. The hardest thing about creating this poster design was the ending as I had a limited number of frames. It was challenging to make the viewer understand the conclusion (the twist) of the story. I experimented how I would represent that the boy was dreaming, giving enough information for the reader to understand that he was dreaming all along. I managed to do it in time; however, I am not extremely pleased with the final result as I did not spend enough time compared to other poster designs.

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